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RFM Analysis Used by catalog retailers and direct marketers Recency: how recently customers have made a purchase Frequency: how frequently they make purchases. - ppt download
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![Upper part: Previous studies considered the direct problem: given the... | Download Scientific Diagram Upper part: Previous studies considered the direct problem: given the... | Download Scientific Diagram](https://www.researchgate.net/publication/301854773/figure/fig3/AS:667901501640716@1536251535559/Upper-part-Previous-studies-considered-the-direct-problem-given-the-RFM-parameters.png)
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